In my April blog post I talked about “Crowd Funding” for projects like, “Give a crap toilette paper.” (You can watch the video on YouTube here: http://www.youtube.com/watch?v=WdWZ8WVv6qk.
Innovation in sustainability covers the gamete. Today I want to introduce you to innovation in the fashion industry using the sustainable practice of reducing waste. I stumbled on a great new “Hoodie” made in the US that lasts 10 years or more. These entrepreneurs have discovered my secret; I love my sweatshirts to last a decade or more. They get softer and more comfortable over time and tell a unique story of what I have been up to.
My favorite gray sweatshirt has a couple of paint splotches from those days when I wore it to do a painting project around the house, and some grass stains from outdoor activities. I even turned it inside out to give it a different look on a different day, but enough about my favorite sweatshirt. It is time for you to own one as well. Like the manufacturer knows, the sweatshirt now tells a story. It is not just a piece of clothing. You’re wearing memories.
The maker of theses sweatshirts used the source “Kickstarter” to get the funding for the sweatshirts. These sweatshirts are made of 100% cotton and made in the USA. They know that over the course of time things will happen to the sweatshirt including tears or seams that break. They will repair it for the owner, free of charge. No need to throw out the sweatshirt. For more information on the innovative funding and the product itself, go to http://www.kickstarter.com/projects/jakehimself/the-10-year-hoodie-built-for-life-backed-for-a-dec.
I LOVE this website!!!!
